Master

Alternating Commercial & Retail Strategy

Master the levers of commercial performance and transform the customer experience. From the commercial action plan to the omnichannel strategy, including sales, e-commerce and B2B negotiation, develop concrete expertise at the heart of new retail challenges.

Bac +3
Dijon ou Lyon
Bac +5
(Grade de Master)
Alternance en contrat d'apprentissage 12 ou 24 mois
Enseigné en français ou en anglais

Why choose BSB's Master of Science (MSc) Luxury Management & Innovation?

The MSc Luxury Management & Innovation is offered in Recognized Master's degree
Over the years, BSB has developed long-lasting contacts and partnerships with
A program at the heart of today's business challenges, between digitalization of customer journeys, retail change, e-commerce and data.
A specialization oriented towards action and performance, which trains in the definition of commercial objectives, in the management of customer relationships, in the management of teams and in negotiation.
A one-year full-time programme taught entirely in English on our Dijon campus
An alternation for strengthen its field expertise with retailers, startups or commercial departments of large groups.
A program that develops an entrepreneurial spirit and the ability to make strategic decisions in demanding and competitive environments.
Why choose the BSB Luxury Management & Innovation MSc?

Get a 360° approach of the luxury industry to understand cultural differences, consumer behaviour and the role of innovation.

The MSc Luxury Management & Innovation Programme

Technical lessons and creative exercises

The academic year, running from mid-September to late June/early July, is divided into two semesters combining technical and creative courses.

MASTER 1
  • Deep Dive Entrepreneurship
  • Research marketing and digital resources
  • Information systems management
  • Performance management
  • Corporate finance
  • Business English
  • Digital transformation
  • Management of organizations
  • Labor law
  • Project Management
  • Business strategy
  • E-commerce and retail management
MASTER 2
  • Strategic management
  • Develop your managerial posture
  • Business ethics
  • Corporate governance
  • Business English
  • Business game
  • Career Week Bootcamp
  • Methodology for the professional thesis
  • Professional thesis

The companies that recruited our students

How to integrate the BSB Master in Commercial & Retail Strategy on an alternating basis

The Master Grande Ecole in alternation specialization in Commercial & Retail Strategy is accessible from Bac +3.

As part of the Grande Ecole Program, you pass the Passerelle 2 competition to be admitted to our Master.

When you are admitted to BSB, your personalized and individualized support start. From the 1Er Today, we contact you to assist you in your search for an apprenticeship contract.

All our admission requirements can be found in the brochure

What are the opportunities after the MSc Luxury Management and Innovation?

The Master in Commercial and Retail Strategy on an alternating basis offers numerous career opportunities to our students, both in France and internationally. Some of our alumni now occupy positions strategic in various sectors:

  • Sales engineer
  • Business Manager
  • Business Developer
  • Head of Zone
  • Export frame
  • Key Account Manager
  • Negotiator
The insertion in a few figures
CGE 2024 survey - Master Grande Ecole
74%
BSB work-study students get a CDI in less than 4 months
35%
of our graduates have a position with an international dimension
43 to 44k €
Average annual gross output salary
48 to 54k €
Average annual gross salary in France with bonuses, 3 years after obtaining the Master Grande École BSB
We Are
Alumni
LANVIN, Emmanuelle - BSB'07
Area Manager Wholesale UK France
Edenred France, Jeanne - BSB'20
BtoB Middle Market Sales Manager
Hopscotch Sopexa, Yann - BSB'20
Strategic Customer Director

Join the MSc Luxury Management program on our Dijon campus

With campuses in Dijon or Lyon, you can choose to do your Master Commercial & Retail Strategy in the city that attracts you the most.

In Dijon, enjoy a campus in the city center of this resolutely dynamic and student city. The Dijon campus offers you a learning center, a one health center, a sports and dance room, a music studio...

In Lyon, the new campus in the 8th arrondissement pushes the student experience to its peak with a modern campus with unique infrastructures. If you are looking for a work-study business school in Lyon on a human scale, our campus in the heart of the 2th A city in France will seduce you.

Why choose work-study at BSB?

Tuition fees covered at 100%

Alternating, your tuition fees are 100% financed by your host company.

Your Training is paid depending on your age and your level of education (the average salary is €1110 per month).

Your Master Grande Ecole work-study program costs you nothing.

The search for an apprenticeship contract: +1500 offers for you

Our investment managers support you individually in Your search for an apprenticeship contract. We receive more than +1500 offers of work-study contracts per year, which allows our investment managers to make every effort to: offer you offers that match your profile.

A unique student support system

BSB attaches great importance to your support until your first job.

Thanks to our unique device PathfinderTM, you benefit from 360° support that combines self-knowledge, academic background and professional integration to build your own professional career.

PathfinderTM helps you build a professional project in line with your personality.

As part of your work-study program, you are also supported in your search for a contract at each stage: research strategy, writing your resume, cover letter, interview training and creating your profiles on social networks professionals.

Additional information

Is the Commercial & Retail Strategy Master recognized by the State?

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The Commercial & Retail Strategy specialization is one of the specializations of our Master Grande Ecole.

BSB is one of the 1% of Business Schools that are triple accredited by AACSB, EQUIS, AMBA in the world. Our Master Grande Ecole are diplomas recognized in France and internationally. We are a member of the Conference of Grandes Ecoles de Management recognized by the State awarding a Master's degree. The BSB Grande Ecole Master is aimed at BAC +5 level (RNCP level 7 title).

What is the duration of the training?

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The Master Grande Ecole specialising in Commercial & Retail Strategy on a work-study basis is available post-bac +3 and takes place over 24 months. We have 2 alternating formats:

  • Master 1 and Master 2 100% alternating, i.e. 24 months
  • Master 1 initial training and Master 2 100% work-study program, i.e. 12 months.

On which campus is the Commercial & Retail Strategy Master taught?

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You can choose the Dijon campus or the Lyon campus with its school in the school the School of Media, Culture & Communication.

Are there internships abroad?

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If you do your M1 and M2 courses 100% alternately, you will not be able to go on an internship abroad.

Additional information

logo diplôme visé par l'état
Diploma recognized by the State
The BSB Master's Degree in Commercial and Retail Strategy is Bac Vise +5 by the Ministry of Higher Education, Research and Innovation, and is recognized Master's degree.

RNCP Level 7 Title No.41057 : Grande École Program
Certifier: ESC Dijon Bourgogne. Date of registration: 01/09/2025

Objectives of the training

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The Commercial & Retail Strategy specialization offers students a deepening and broadening of their knowledge in marketing, commercial strategy, sales force management and negotiation.

In the long term, they will be able to master the market and customers to develop a differentiating positioning, seek win/win relationships and thus succeed in their sales, whether in France or abroad.

Training evaluation criteria

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Each module is subject to an evaluation that is defined according to the objectives and the skills sought. These evaluations must be most in line with the tasks requested during professional life. They take place either during or at the end of the module, or at the end of the semester and take different forms:

  • Proof written on a table
  • Individual work in the form of a file
  • Group work
  • Individual or group oral presentation

The final paper is eliminated if a grade of at least 10 is not reached.

Disability Mission

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Our school is accessible to people with disabilities. BSB pays particular attention to equal opportunities, promoting inclusion and accessibility for all students.

We offer support adapted to each profile: organization of courses and exams, preparation for the international semester, help in your search for internships/apprenticeships, which you can find in detail on the page /of alternations, which you can find in detail on the page Mission disability.

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