An academic experience
In 3rd year, you can
Result: your Bachelor in Marketing and Communication is not limited to Dijon or Lyon. It is an international course where you can test several academic and professional experiences abroad, and leave with a profile sought after by recruiters.
What you will study in the Bachelor in Marketing & Communication at BSB
In addition to core management fundamentals, the Marketing & Communication specialisation in Year 3 enables you to master the strategic levers of digital marketing, content creation and consumer behaviour analysis, in an environment where brands must be visible, credible and high-performing.
Explore the mechanisms that allow a brand to stand out in a saturated digital environment. Analyse how content strategies are built, how search engine visibility works, and how an online advertising campaign is designed and managed. Become familiar with the tools, performance indicators and methods that structure today’s marketing teams.
Discover how brands communicate and adapt their messages across different media. Learn how to design consistent content, build a strong brand universe, manage social media presence and strengthen relationships between organisations and their audiences. Study storytelling techniques, engagement mechanisms and reputation management in a demanding digital environment.
Understand how artificial intelligence is transforming marketing and communication practices. Explore real-world use cases, emerging tools and data-driven approaches that are reshaping content creation, analysis and consumer insight. Learn how to use AI to analyse data, predict behaviour, optimise actions and improve strategic relevance, while addressing ethical challenges and limitations.
Understand the psychological mechanisms that shape digital consumer decision-making. Analyse cognitive biases, emotions and persuasion levers that make campaigns truly effective.
These modules are complemented by real-world case studies inspired by current marketing challenges. They train you to analyse, decide and act like a future marketing and communication professional, preparing you to enter the job market with the most in-demand skills in the sector.
The skills you will develop in the Bachelor in Marketing and Communication
Professional skills to build strong, recognised expertise
Design and implement a coherent marketing strategy across multiple channels
Create content aligned with visibility, engagement and brand objectives
Manage social media, influencer and advertising campaigns
Analyse marketing data to support informed decision-making
Work confidently in French and English within a digital environment
Human skills to grow, manage projects and lead teams
Creativity, storytelling skills and the ability to synthesise information
Decision-making in fast-paced and constantly evolving environments
Collaboration, project management and teamwork
The ability to persuade, present and embody a brand
Critical thinking, agility and stress management
Unique support to reveal your talents
At BSB, you do more than develop technical skills:
you also learn to better understand yourself and unlock your full potential thanks to two unique programmes.
Pathfinder™ – support from day one to your first job
Personalised support from day one to your first job. Unlimited one-to-one coaching,
personality assessments and practical workshops… Pathfinder™ helps you identify your strengths,
build confidence, refine your academic choices and design a career path aligned with your ambitions.
Leaderskills Institute – leadership is not innate… it can be learned
BSB offers you a structured pathway to develop essential leadership skills and earn a certification
to enhance your CV. You will build the human skills needed to collaborate effectively, manage projects,
bring people together and inspire others.
Learn marketing and communication in the field with apprenticeship
Specialization Marketing & Communication of the Bachelor in Management is available only alternately with a rhythm of 3 days in business and 2 days at the School , to combine theory and practice. You thus benefit from paid training (on average 1%). €100 per month ) and tuition fees fully financed by your host company.
Content creation and social media management, Setting up and monitoring digital campaigns (social ads, e-mailing, influence), Performance analysis, reporting and optimization of marketing actions, Participation in the internal or external communication strategy, Competitive intelligence, benchmark and trend monitoring.
Our students are welcomed into companies from all sectors: communication agencies, start-ups, start-ups, luxury houses, consumer goods, cultural businesses, innovative SMEs or marketing departments of large groups. This experience enriches their CV and strengthens their employability upon graduation.
The companies that recruited our students
100% of our Bachelor's degree students get a job in less than 4 months after their diploma (CGE 2025 integration survey).
And after the Marketing & Communication Bachelor?
The jobs available after your Bac+3 in Marketing & Communication
You are ready to integrate positions in the digital marketing , communication, content and media , in France and internationally:
Marketing Project Manager Assistant, Internal or external communication manager, Community manager/Social media coordinator, Assistant Product Manager, Brand content assistant/content creator, Marketing or consumer research assistant, Press relations assistant/influencer relations.
Continuing studies at BSB
81% of our students choose to extend their studies by joining the Master Grande École specialization in Marketing and Communication, Event Communication or Data Management & Business Analytics to obtain a Bac +5 diploma conferring the degree of Master.MSc Media, Culture & Communication , an ideal work-study program if you are targeting the media, creative and cultural industries sectors.MSc Luxury Management & Innovation , Wine Management or Data Science & Organisational Behaviour that will give you in-depth expertise.
Master Grande Ecole
For those who want to deepen brand strategies, multi-channel communication, digital marketing and the creation of engaging experiences, initially or alternately. An ideal path to evolve into the positions of marketing project manager, communication manager, social media manager or brand content manager.
Learn more › Master Grande Ecole
To learn how to design, produce and manage events that reinforce the image and influence of brands. You develop skills in screenwriting, logistics management, coordination of service providers and creation of immersive experiences.
Learn more › Master Grande Ecole
For those who want to master data, analyze performance and pilot insight-oriented marketing strategies. You learn how to use advanced analytical tools to guide decision-making and optimize campaigns.
Learn more › MSc Media, Culture & Communication
An alternating program to develop expertise applied to digital marketing, editorial strategies, media, cultural and creative industries. The perfect choice for those who want to work at the intersection of content, storytelling, and cultural issues.
Learn more › MSc Luxury Management & Innovation
To specialize in the world of luxury, high-end brand management and innovation strategies specific to premium brands. You learn to understand the expectations of demanding customers and to design differentiating brand experiences.
Learn more › MSc Wine Management
A program 100% in English to acquire an international vision of the marketing, distribution and trade of wines and spirits. An opportunity to develop a double competence in marketing + wine sector, which is highly sought after by companies.
Learn more › MSc Data Science & Organisational Behaviour
To develop expertise in data analysis, artificial intelligence, organizational behavior and decision making. An ideal path for students who want to combine creativity and analytical rigor in strategic functions.
Learn more ›
Integration and salaries
At the end of the Bachelor, for a first position in digital (digital marketing, webmarketing, content, UX, acquisition), the annual gross salary is generally between €30,000 and €35,000, depending on the company, the position and the location. After a Master's degree, this salary increases from 38 to 45 K€ gross per year, with extended prospects for positions of responsibility: marketing project manager, social media manager, global communication manager, or even brand content manager
The Bachelor in Marketing and Communication: a solid basis for all the specializations of the Grande Ecole Master
If you want to continue to a Master Grande Ecole as an initial course or as a work-study program, your choice of specialization does not depend on the one you are following in the 3rd year Bachelor. You can therefore opt for another specialization.Of To have the choice, to remain free and above all to build a career in line with his personality, his values and his talents.
