An academic experience
From your very first year, you will experience an international seminar at BSB or at one of our 13 partner destinations, designed to sharpen your language skills and introduce you to a new academic culture.
In the second year, you have the opportunity to spend a semester or attend a summer school at one of our 200 partner universities, including several world-renowned institutions for marketing and communication.
During your third-year work-study placement, while you remain based on campus, the international experience comes to you. Through modules taught in English, international guest speakers, global business case studies, and a diverse student body representing over 80 nationalities, you will enjoy full global immersion without leaving your apprenticeship. For those wishing to extend the experience further, a summer school at a partner university remains an option.
What you will study in the Bachelor in Marketing & Communication at BSB
In addition to core management fundamentals, the Marketing & Communication specialisation in Year 3 enables you to master the strategic levers of digital marketing, content creation and consumer behaviour analysis, in an environment where brands must be visible, credible and high-performing.
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Explore the mechanisms that allow a brand to stand out in a saturated digital environment. Analyse how content strategies are built, how search engine visibility works, and how an online advertising campaign is designed and managed. Become familiar with the tools, performance indicators and methods that structure today’s marketing teams.
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Discover how brands communicate and adapt their messages across different media. Learn how to design consistent content, build a strong brand universe, manage social media presence and strengthen relationships between organisations and their audiences. Study storytelling techniques, engagement mechanisms and reputation management in a demanding digital environment.
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Understand how artificial intelligence is transforming marketing and communication practices. Explore real-world use cases, emerging tools and data-driven approaches that are reshaping content creation, analysis and consumer insight. Learn how to use AI to analyse data, predict behaviour, optimise actions and improve strategic relevance, while addressing ethical challenges and limitations.
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Understand the psychological mechanisms that shape digital consumer decision-making. Analyse cognitive biases, emotions and persuasion levers that make campaigns truly effective.
Through real-life case studies, learn to decode influence strategies used by brands and design messages capable of shaping behaviour.
These modules are complemented by real-world case studies inspired by current marketing challenges. They train you to analyse, decide and act like a future marketing and communication professional, preparing you to enter the job market with the most in-demand skills in the sector.
Our students are welcomed into companies from all sectors: communication agencies, start-ups, start-ups, luxury houses, consumer goods, cultural businesses, innovative SMEs or marketing departments of large groups. This experience enriches their CV and strengthens their employability upon graduation.
