BSB partners with the No. 1 rap festival in France

For the second year alongside Golden Coast, from September 5 to 7 in Dijon (Combe à la Serpent)

‍

For the second year in a row, BSB is joining forces with the Golden Coast Festival, the unmissable rap event in France. From September 5 to 7, 2025, more than 50,000 festival-goers are expected at La Combe à la Serpent (Corcelles-les-Monts), for three days of exceptional concerts.

‍

The School will welcome them on a flamboyant stand for a unique experience. This partnership is a natural part of BSB's strategy: to support initiatives in favor of youth that make its territories vibrate and to highlight its recognized expertise in cultural and creative management.

‍

An XXL program and a BSB experience at the heart of the festival

‍

With nearly a hundred artists, Golden Coast is the largest 100% rap French festival. Among the most anticipated headliners for this second edition: IAM, Gims, Oxmo Puccino, Oxmo Puccino, Bigflo & Oil, Kaaris, MC Solar, La Fouine, La Fouine, SCH, SCH, Hamzaou Hamzou again Ninho & Niska. A line-up that brings together legends of the hip-hop scene as well as current stars, capable of seducing a large audience.

‍

Present throughout the weekend, BSB will offer festival-goers a unique and personalized experience on its stand: a colorful place to meet the School and shine in a thousand ways. A stand to be found between stages 2 and 3, in front of the food court.

‍

BSB X Golden Coast: a partnership that makes sense

‍

This partnership illustrates BSB's commitment to its territories in connection with youth — in line with its motto We Believe In YOUth — and for cultures that thrill an entire generation. Already last March, BSB welcomed the official reveal of the 2025 program on its Dijon campus, during an evening punctuated by the first Golden Class: an unprecedented masterclass devoted to the soft power of rap and its economic and cultural influence.

‍

With historical expertise in cultural management and the launch in 2025 of the School of Media, Culture & Communication in Lyon, BSB confirms its desire to support creation and innovation in the fields of culture, media and communication.

‍

Information: https://goldencoastfestival.com/