Pauline Bony (BSB'99) makes everyone happy!

Portrait of the Founder and CEO of Saeve, a successful cosmetics company

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“For me, BSB represents emancipation. I took advantage of brilliant foundations in Dijon to look forward to my professional future with confidence. During my 4 years, I became aware of the possibility of combining pleasure and success.”

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pauline is now Managing Director of Saeve, a company she created almost 5 years ago. Saeve is the brand that puts the superpowers of an extraordinary tree, birch, in a bottle! Its ranges of beauty and well-being products distributed on its site saeve.com, in pharmacies, at Galeries Lafayette or at Nocibé, were born from an idea that goes back a long way. ” When I was little, I walked with my grandmother through the volcanic lands of Auvergne and its birches force-fed with silicon.”

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‍But let's start from the beginning. “I came to school with two great passions: cosmetics and botany. Joëlle Brouard, a professor at the School, introduced me to the charm of marketing, which combines creativity and analysis.”

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Did we say creativity? Pauline's first transgression applies to the BSB curriculum. She is among the first to take a gap year to enrich her learning from the reality of the field. She made her first steps at Yves Saint-Laurent Beauté. And then everything became obvious: “I was going to devote my professional life to cosmetics marketing! ” Boots Healthcare, for her end-of-study internship, but especially Caudalie, where Pauline stayed for 11 years, strengthening her appetite and her disposition.

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“Caudalie has been an extraordinary adventure. There were 5 of us when I arrived. And 400 when I left my position as Communication and Marketing Director.” It was obviously during these Caudalie years that Pauline added the entrepreneurial string to her bow. However, she still needed 5 years to take the plunge, and a position as International Marketing Director at L'Oréal.

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Believe in your destiny... and your network!

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She also owes this exemplary career to her network science. ” In my opinion, an active and constantly maintained network is an invaluable resource., valuable for recruiting, identifying a future partner or simply benefiting from support or sharing experience.” Alumni, of course, but also the network of digital entrepreneurs and those whose activity is focused on cosmetics.

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Pauline and her husband, also BSB'99, have maintained close ties with a good part of their class. ” 25 years later, the flame is still not extinguished and the spirit of PB (at the time the BSB nightclub) remains with us! ” The botany enthusiast also maintained friendly relationships with some teachers, whose courses, and undoubtedly even more so the advice, were important to her.

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What is certain is that Pauline is now ready to invest in the school. ” I am available to simply testify to today's BSB students that anything is possible, including accessing leadership positions. within a group like L'Oréal or finding yourself at the head of a successful SME. I would like to carry this idea that The most important thing is to believe in your destiny! ” Why not support this conviction by sharing around digital technology, entrepreneurship, marketing and... cosmetics.