An international perspective throughout the Bachelor's programme.
From your first year, you'll participate in an international seminar at BSB or one of our 13 partner destinations to improve your language skills and discover another academic culture.
In your second year, you can spend a semester or attend a summer school at one of our 200 partner universities, some of which are world-renowned in Business Development.
In your third year, and in the initial track, you have the opportunity to go even further with a dual degree. For example, BSB opens the doors to Nottingham Trent University, one of the UK's most prestigious universities for business and management, at the heart of an environment where growth strategies, commercial innovation, and new business models are flourishing.
If you complete your third year as a work-study student, you'll remain on campus, but the international experience will come to you.
Between the courses taught in English, the international speakers, the global business case studies and the presence of students from dozens of countries (+80 nationalities on campus), you experience a global immersion without leaving your work-study programme.
Result: your Data & Web Bachelor is not limited to Dijon. It is an international journey where you can explore other digital approaches, test academic or professional experiences abroad, and come back with a technological and analytical profile that companies are actively looking for.
What you will study in the Bachelor Data & Web at BSB
In addition to management fundamentals, during your third year the Data & Web specialisation immerses you in the tools and methods that turn data into meaningful decisions. You learn how to collect, prepare and interpret information in order to extract clear, actionable insights. You develop strong analytical thinking, solid technological literacy and hands-on mastery of the digital tools essential for modern organisations.
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Master the essential foundations of data analysis: extraction, cleaning, transformation and visualisation. Discover advanced uses of Excel, Alteryx, databases, Azure cloud services and APIs, and learn how to build professional dashboards with Power BI. Work on real-life cases to develop your ability to turn raw data into clear, reliable and directly actionable insights for organisations.
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Get introduced to the essential languages used to manipulate and automate data: SQL, Python, and depending on the year, VBA or R. Learn how to query a database, automate tasks, clean a dataset or analyse behaviour using a simple script.
Understand how these languages support decision-making roles and become key skills for any data-oriented manager.
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Analyse website performance, understand key metrics and learn the fundamentals of web analytics. Explore essential concepts related to data protection (GDPR) and digital ethics. Work on concrete projects involving content creation, performance measurement and the use of digital data to guide strategic decision-making.
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Become familiar with live creation tools such as OBS Studio, learn how to produce a digital event as a group and orchestrate it to engage an audience. Discover how to use Canva, social media platforms and streaming tools to design, broadcast and analyse an interactive experience. A hands-on approach that develops both your technological creativity and your mastery of web environments.
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Experiment with emerging technologies such as the Internet of Things, machine learning, augmented reality, artificial intelligence and interactive dashboards. Learn how to apply your skills through guided projects inspired by real business needs. Develop your ability to argue based on data, make analyses accessible and communicate results to non-technical audiences – a key skill across all data-related roles.
These modules are complemented by case studies inspired by real situations encountered in digital and data-driven companies: analysing data from business tools, building operational dashboards, optimising web journeys, automating tasks or exploring AI use cases. They prepare you to quickly integrate into a company by mastering the essential reflexes of tomorrow’s digital professional.
Zoom sur la Data & le Web
En choisissant la spécialisation Data & Web, vous plongez au cœur de la donnée et des outils digitaux : analyse, visualisation, langages, web analytics et technologies émergentes. Cette approche concrète vous permet de comprendre comment transformer l’information en décisions, de manipuler des outils utilisés par les entreprises et de développer une expertise opérationnelle indispensable aux métiers du digital et de la data.
Les compétences que vous allez acquérir en Bachelor Data Web
Compétences métiers pour évoluer dans les univers de la data, du digital et du web
- Structurer une démarche commerciale adaptée à différents contextes et interlocuteurs
- Maîtriser les fondamentaux de l’analyse : extraction, nettoyage, transformation et visualisation avec Excel, Alteryx et Power BI.
- Interroger une base de données et automatiser des tâches simples grâce à SQL et Python.
- Comprendre et mesurer la performance digitale : web analytics, tableaux de bord, KPIs clés.
- Appliquer les bonnes pratiques du digital : RGPD, protection de la donnée, éthique et usages responsables.
- Expérimenter les technologies émergentes (IA, IoT, réalité augmentée, outils collaboratifs) dans des projets concrets.
- Traduire des données brutes en insights compréhensibles et actionnables pour des équipes non techniques.
Compétences humaines pour agir comme un futur professionnel data-driven
- Développer une pensée analytique, structurée et rigoureuse pour résoudre des problèmes complexes.
- Cultiver votre capacité à vulgariser, à expliquer clairement des résultats à des non spécialistes.
- Gagner en autonomie, en précision et en réactivité dans un environnement digital en évolution rapide.
- Collaborer efficacement avec des équipes pluridisciplinaires (marketing, finance, RH, communication, tech).
- Renforcer votre ouverture à l’innovation, votre curiosité technologique et votre capacité à tester rapidement de nouveaux outils.
- Adopter une posture professionnelle orientée solution : méthode, esprit critique, transparence et sens de la donnée.
Un accompagnement unique pour révéler vos talents
À BSB, vous ne vous formez pas seulement à des compétences techniques.
Vous apprenez aussi à mieux vous connaître et à développer votre potentiel grâce à deux dispositifs uniques.
Pathfinder un accompagnement du 1er jour au 1er job
Un accompagnement du 1er jour au 1er job. Coaching individuel illimité, tests de personnalité, ateliers pratiques…
Pathfinder™ vous aide à définir vos forces, à prendre confiance en vous, à affiner vos choix académiques et à construire une trajectoire professionnelle alignée avec vos ambitions.
Leaderskills Institute, être un bon leader, ce n’est pas inné... ça s'apprend !
BSB vous propose un parcours structuré pour apprendre les Leaderskills et obtenir une certification à valoriser sur votre CV.
Vous développez ainsi les compétences humaines essentielles pour collaborer en équipe, manager efficacement des projets, fédérer et inspirer.
Learn Data & the Web in the field thanks to the end-of-year internship
In the 3rd year, the Data & Web specialization is experienced as an initial course, with an internship professional of at least 4 months to apply your learnings to the heart of teams that use data and digital technologies on a daily basis.
It is an essential immersion to understand how businesses collect, analyze, and use their data, drive digital performance, and deploy tools that support their growth.
In this specialization, internship missions allow you to support data or digital teams in their projects:
- Participation in the preparation and structuring of data: support for cleaning, organizing files, monitoring indicators.
- Support for the creation of the first dashboards: contribution to formatting in Excel or Power BI, regular feeding of reports,
- Contribution to web analyses: support for the monitoring of KPIs, observation of user behavior, data collection via analytics tools,
- Participation in digital projects: functional tests, tracking verification, assistance in setting up content or campaigns,
- Support for the production of summaries and insights: preparation of slides, research, formatting of results for business teams,
Our students carry out their internship in a wide variety of environments: digital agencies, start-ups, marketing or CRM services, marketing or CRM services, project teams, innovation or digital transformation departments.
This experience is a real springboard: it enriches your CV, gives you a first concrete exposure to digital tools and methods, and prepares you to integrate operational missions in all sectors where a sense of analysis, technological curiosity and rigor make the difference.
The companies that recruited our students
100% of our Bachelor's degree students get a job in less than 4 months after their diploma (CGE 2025 integration survey).
And after the Data & Web Bachelor?
Jobs accessible after a Bachelor specialization in Data & Web
After your Data & Web Bachelor, you are ready to integrate junior positions in digital, data and web performance, in France and internationally. You can work within digital agencies, start-ups, marketing/CRM services, product teams, technology companies or digital innovation and transformation services.
Here are the positions you can apply for at the beginning of your career:
- Assistant Data Analyst/Junior Data Analyst,
- Web Analyst Assistant/Junior Digital Analyst,
- CRM & Data Marketing Assistant,
- SEO/SEA Assistant/Junior Traffic Analyst,
- Product Data Assistant/Product Analytics Support,
- Data Visualization Assistant/Dashboarding Support,
- Assistant Digital Project Manager,
- Growth & Performance Marketing Assistant
These first positions allow you to develop a solid digital and analytical experience, to learn from expert professionals and to evolve quickly towards more technical or more strategic functions according to your preferences (data, web, digital or product marketing).
Continuing studies at BSB
After your Data & Web Bachelor, you can extend your studies by joining the Master Grande École (Bac+5), like 81% of our students, by choosing an initial or work-study specialization that reinforces your analytical and digital dimension.Several paths are particularly consistent with the skills you have developed in data analysis, web analytics, digital tools and visualization:
Master Grande Ecole
Data Management & Business Analytics
For those who want to deepen data analysis, modeling, advanced visualization and data-driven decision making. An ideal specialization to evolve into positions in business analytics, performance, data strategy or digital management.
Learn more ›Master Grande Ecole
Strategy Consulting & Business Transformation
To understand how data and technology transform organizations, drive change, and guide strategic decisions. A suitable path if you want to work on digital transformation, performance improvement or consulting projects.
Learn more ›MSc Data Science & Organisational Behaviour
To go further in the technical aspects of data science, applied machine learning and organizational analysis. This MSc prepares you for transversal functions combining data, human behavior and advanced decision-making.
Learn more ›MSc Artificial Intelligence & Digital Strategy Management
To develop advanced expertise in AI, automation and digital strategies. A specialization perfectly aligned with current technological challenges and professions oriented towards innovation, applied AI and the management of complex digital projects.
These Bac+5 courses open the doors to more strategic functions in environments where data, technology and digital transformation play a central role.
Learn more ›Employment in figures
CGE Survey 2025 - Bachelor in Management
of our students graduated
of our students (full-time and work-study) continue their studies at Master's level
of our Bachelor in Management graduates found employment in less than 4 months
Average starting salary after graduating with a Bachelor in Management
Average starting salary for our Grande École Master's graduates
The Data & Web Marketing Bachelor, a solid foundation for all the specializations of the Grande Ecole Master
If you want to continue to a Master Grande Ecole as an initial course or as a work-study program, your choice of specialization does not depend on the one you are following in the 3rd year Bachelor. You can therefore opt for another specialization.
Your Bachelor's degree since its 1st year is designed to give you solid foundations in economics, management, finance, law, accounting as well as in marketing and communication. You can therefore continue with a Master's degree towards the specialization you want.
The philosophy of BSB Test & Learn and Learning by Doing allows every student To have the choice, to remain free and above all to build a career in line with his personality, his values and his talents.
